Blog
Insights, tutorials, and updates from the Soku AI team.
ChatGPT Ads Conversions API Guide: Server-Side Setup, Deduplication and Why OpenAI Now Says Use Both
On 2026-10-14 OpenAI rewrote the intro of its ChatGPT Ads Conversions API docs. It no longer calls CAPI more reliable than the pixel alone; it now says use both, with deduplication. This guide quotes the old and new wording, then covers the full server-side setup: endpoint, auth, batches, event and user fields, oppref and obref forwarding, app events, the dedup key, a Pixel vs CAPI decision table and a pre-launch dedup test plan. Last verified 2026-10-14.
18 min read · October 14, 2026
How Much Do YouTube Ads Cost in 2026? CPV, CPM and Budget Examples
What YouTube ads cost advertisers in 2026, format by format: which ads bill per 30-second view, per 10-second Shorts view or per impression, what Google's help center says about budgets, the few benchmarks with a named sample ($0.05 CPV and $9 CPM in a $1.04M B2B dataset; CPMs down 21% year over year in Q1 2026 per Tinuiti), and budget examples you can rerun. Verified 2026-10-14.
18 min read · October 14, 2026
ChatGPT Ads Manager User Roles and Permissions: Admin, Member, Viewer and Agency Access
How access to ChatGPT Ads Manager actually works: the five roles OpenAI documents (global admin, Ads admin, and the per-account Admin, Member and Viewer), Ads SSO policies, SCIM groups, the highest-role rule, safe offboarding, and how agencies should structure client accounts, API keys and multiple Pixel IDs. Includes a role-by-task matrix, an agency setup checklist and an access audit. Last verified 2026-10-13.
17 min read · October 13, 2026
Meta Advantage+ Catalog Ads: Setup, Feed Fixes and Creative Overlays
How to set up Meta Advantage+ catalog ads (formerly dynamic ads) from Meta's own documentation, plus a step-by-step diagnostic for the classic problem: a 2,000-SKU catalog where only about 50 products ever get delivery. Includes a feed-field checklist, a troubleshooting table and the three ways to add price overlays. Verified 2026-10-13.
19 min read · October 13, 2026
TikTok Ads Cost in 2026: Minimum Budgets, CPM and Bidding by Campaign Type
What TikTok ads cost in 2026: a $4.08 median CPM and $17.07 median CPA across 5,900+ e-commerce brands (Triple Whale, third-party), and the minimum budgets TikTok documents per campaign type: $50 per campaign, $20 per ad group, and 10x to 50x your CPA to get through learning. Covers Smart+, GMV Max and Spark Ads, plus a budget planning template. Verified 2026-10-12.
17 min read · October 12, 2026
TikTok GMV Max: Setup Checklist, ROI Targets and How Many Videos It Needs
TikTok GMV Max explained from TikTok's own help center: Product vs LIVE GMV Max, how to set the ROI target, how it attributes organic and affiliate orders, ROI protection, Max delivery, and the creative-volume numbers TikTok publishes. Includes a setup checklist and a creative-supply planning table. Verified 2026-10-12.
19 min read · October 12, 2026
How Much Do Facebook Ads Cost in 2026? CPM, CPC and CPA by Objective
Facebook ads cost about $15 per 1,000 impressions, $0.60 per click on traffic campaigns, $27 per lead and $39 per e-commerce purchase in 2026 (published medians). Where each number comes from, how Meta's auction and billing actually set your price, and the CPM-to-CPA math to budget by objective. Verified 2026-10-07.
15 min read · October 7, 2026
How Much Does Google Ads Cost in 2026? CPC by Industry and Budget Math
How much Google Ads costs in 2026: the median search CPC is $5.42 and median cost per lead $66.69 (WordStream/LocaliQ, 13,474 US campaigns). How the auction sets your price, how daily budgets and billing limits work, and a CPC × conversion rate budget worksheet for 23 industries.
15 min read · October 7, 2026
Paid Media Benchmarks by Industry: ROAS, CPA, CPC and CTR (2026)
A maintained reference table of paid media benchmarks by industry — CPC, CTR, conversion rate and cost per lead — where every number carries its source, date, sample size and comparability caveat. Plus an honest account of the figures we refused to publish.
15 min read · July 24, 2026
World Cup 2026 Ad Creative Playbook: AI Templates, Localization & Speed
World Cup 2026 AI ad creative playbook — 48 teams, 104 matches, $10.5B ad spend, and how AI-powered tools help brands produce, localize, and optimize ad creative at tournament speed.
14 min read · April 1, 2026
Why AI Ad Automation Tools Get Your Account Banned (And How to Prevent It)
AI ad tools are getting Facebook and Google Ads accounts permanently disabled. Learn how rate limit violations, unauthorized writes, and bot-like behavior trigger bans — and what a safer architecture looks like.
12 min read · March 27, 2026