Blog
Insights, tutorials, and updates from the Soku AI team.
Best PPC and Google Ads Automation Software in 2026
Google Ads automation now happens at four layers — native smart bidding, scripts, third-party rule engines, and agentic tools — and they overlap badly. Which layer owns which decision, what each costs, and the automation conflicts that quietly undo each other. Verified 2026-08-18.
14 min read · August 18, 2026
Best PPC Management Software in 2026
PPC management software splits into four categories that solve different problems, and every ranked list blends them into one. The four jobs, 12 platforms with published pricing, and the question that decides which category you actually need. Verified 2026-08-18.
14 min read · August 18, 2026
ChatGPT Ads Custom Audiences: The 25,000-Match Floor and the One-Way Door Nobody Mentions
ChatGPT Ads now accepts your own customer lists — but a custom audience needs 25,000 matched users before it can be used, cannot be edited after creation, and mixes two different controls (eligibility and bid multipliers) that behave nothing alike. The exact official rules, the file spec, and the operational traps. Verified 2026-08-18.
15 min read · August 18, 2026
Facebook Ads Checklist: Launch, Tracking and Optimisation (2026)
A working Facebook Ads checklist in four parts — pre-launch, tracking, launch day, and the weekly loop — with the specific checks that catch the failures that actually happen: broken CAPI dedup, learning-phase resets, and the audit that finds spend nobody authorised. Verified 2026-08-18.
15 min read · August 18, 2026
Campaign Naming Convention Template for Paid Media Teams
A campaign naming convention that survives an account audit: a fixed field order for campaigns, ad sets and ads, closed vocabularies you can validate, ready-to-copy taxonomies for Meta, Google, TikTok and LinkedIn, and the migration path for renaming an account that is already a mess.
13 min read · August 17, 2026
ChatGPT Ads Adds Platform Targeting: iOS, Android and Web Are Now Separate Choices
OpenAI added a Platforms multi-select to the ChatGPT Ads campaign dialog — iOS App, Android App, or Web. The exact official wording, the reporting gap OpenAI admits to in the same paragraph, and the thing nobody is saying out loud: the public Advertiser API still has no platform field, so this setting is Ads Manager only. Verified 2026-08-17.
14 min read · August 17, 2026
MER vs ROAS: Which Metric Should Actually Run Your Budget
MER (Marketing Efficiency Ratio) and ROAS answer different questions, and using the wrong one is how accounts end up profitable on paper and shrinking in the bank. What MER means, the exact formulas, the arithmetic that shows why blended and platform ROAS diverge, and a decision rule for which number gets to move budget.
13 min read · August 17, 2026
Meta Ads Account Structure: The Campaign, Ad Set and Ad Blueprint
How to structure a Meta Ads account so it learns instead of fragmenting: what each of the three levels actually controls, the consolidation rule that follows from how the learning phase works, where Advantage+ changes the answer, audience overlap and why it is not the bogeyman people claim, and a testing architecture that survives scaling.
15 min read · August 17, 2026
Free PPC Report Template for Google, Meta and LinkedIn Ads
A cross-channel PPC report template that survives a client question: the exact metrics to pull from Google, Meta and LinkedIn, the derived columns worth calculating, the two views a report needs, the metrics to deliberately leave out, and the reconciliation note that stops a stakeholder from summing numbers that cannot be summed.
14 min read · August 17, 2026
Reach vs Impressions vs Frequency: What Each Metric Actually Means
Reach, impressions and frequency are one metric split three ways — impressions ÷ reach = frequency. What each actually counts, why your platform totals never add up across channels, the deduplication problem nobody mentions, and how to tell a reach problem from a frequency problem before you change a budget.
12 min read · August 17, 2026
How to Find Your Competitors' PPC Keywords (5 Methods)
Nobody can hand you a competitor's keyword list — not Google, not Semrush, not SpyFu. Five methods that each see one slice of the truth, exactly what each one is blind to, and how to triangulate them into a picture you can actually bid against. Verified 2026-08-14.
14 min read · August 14, 2026
CTR Formula and Real Benchmarks by Platform
CTR is clicks ÷ impressions. The formula is the easy part — the trap is that 'impression' means something different on every platform, so cross-platform CTR comparisons are mostly meaningless. The formula, its variants, honest 2026 benchmarks, and our own 192,921-impression dataset. Verified 2026-08-14.
13 min read · August 14, 2026