Ask your AI why your Meta CPA moved.

• CPA and ROAS by campaign, ad set, ad or day

  Spend, clicks, conversions, CPA and ROAS, grouped by one dimension over a date range — read from toolfare’s synced copy of the account, so a whole month answers in one call.

  • “What was our Meta CPA by campaign last week?”
  • “Which ads had the best ROAS over the last 30 days?”

• Live delivery, with Meta’s own breakdowns

  Up-to-the-minute Insights at account, campaign, ad set or ad level, broken down the way Ads Manager does — age, gender, country, placement.

  • “How is this campaign delivering right now?”
  • “Break down yesterday’s spend by age and placement.”

• Every campaign, as it stands on Meta

  The live campaign inventory with status, objective and budget — what is actually running, not what a report last saw.

  • “Which Meta campaigns are active, and what are their budgets?”
  • “List the campaigns that are paused.”

• Who changed what, and when

  The ad account’s own activity log: who made each change, to which object, and what it was — the first thing to read when a result moves overnight.

  • “Who changed the budget on this campaign this week?”
  • “What changed in the account before performance dropped?”

• Whether your Pixel signal is healthy

  Event stats and match rate for a Pixel or Conversions API dataset, so a CPA spike can be ruled in or out as a tracking problem before anyone touches the ads.

  • “Is our Meta Pixel signal quality healthy?”
  • “What match rate is our dataset getting?”

• What Meta itself recommends

  The account’s opportunity score and the recommendations Meta attaches to it, read straight from the Graph API.

  • “What does Meta recommend we fix in this account?”
  • “What is our account’s opportunity score?”

Also available (52): Audit every tracked automation setting against the live account · Check whether AI-automation settings drifted from what was approved · Draft a paused ad from a creative · Draft an ad creative · Draft paused image ads in an ad set · Upload videos and draft paused ads in an ad set · Estimate the reach of a targeting setup · Preview how an ad renders · Account status, currency, spend and billing facts · The Pages and identities the account can advertise as · One ad’s live status, creative and tracking · One creative’s content · The creatives attached to one ad · One ad set’s targeting, budget and bidding · One campaign’s live settings and status · Feed and item problems in a product catalog · The Instagram accounts connected to the ad account · One custom conversion · Which date ranges have finished syncing · Whether conversion tracking is ready for a conversion campaign · One lead form, its Page, questions and thank-you page · The leads a form or an ad collected · Whether offline conversions are set up to be received · Whether a Page has a WhatsApp number linked for lead ads · One product catalog · One product feed · The rules on a product feed · Whether an uploaded Meta video is ready to use in an ad · The ad accounts your toolfare account can read · Every creative in the account · Ad labels · Automated rules and what they do · The ads in an account, campaign or ad group · Ad sets, with budget and targeting · The conversion actions the account tracks · Custom audiences · Custom conversions · Posts published by a connected Instagram account · Lead forms and their questions · Pixels, and when each one last fired · Product catalogs · The products in a product set · The product sets in a catalog · The products in a catalog · Saved audiences · Read an entity’s current automation settings · Performance broken down by several dimensions at once · Look up location targeting keys · Search interest targeting · Look up job, behavior, industry and income targeting · Upload images to the ad account library · Upload a video to the ad account library

• ads_query_single_dimension

  Spend, clicks, conversions, CPA and ROAS, grouped by one dimension over a date range — read from toolfare’s synced copy of the account, so a whole month answers in one call.

• ads_get_insights

  Up-to-the-minute Insights at account, campaign, ad set or ad level, broken down the way Ads Manager does — age, gender, country, placement.

• ads_list_campaigns

  The live campaign inventory with status, objective and budget — what is actually running, not what a report last saw.

• ads_get_change_history

  The ad account’s own activity log: who made each change, to which object, and what it was — the first thing to read when a result moves overnight.

• ads_get_dataset_quality

  Event stats and match rate for a Pixel or Conversions API dataset, so a CPA spike can be ruled in or out as a tracking problem before anyone touches the ads.

• ads_get_opportunity_score

  The account’s opportunity score and the recommendations Meta attaches to it, read straight from the Graph API.

• ads_audit_ad_automation_inventoryAudit every tracked automation setting against the live account
• ads_audit_creative_automationCheck whether AI-automation settings drifted from what was approved
• ads_create_adDraft a paused ad from a creative
• ads_create_ad_creativeDraft an ad creative
• ads_deploy_image_ads_batchDraft paused image ads in an ad set
• ads_deploy_video_ads_batchUpload videos and draft paused ads in an ad set
• ads_estimate_audience_sizeEstimate the reach of a targeting setup
• ads_generate_ad_previewPreview how an ad renders
• ads_get_account_infoAccount status, currency, spend and billing facts
• ads_get_account_pagesThe Pages and identities the account can advertise as
• ads_get_adOne ad’s live status, creative and tracking
• ads_get_ad_creativeOne creative’s content
• ads_get_ad_creativesThe creatives attached to one ad
• ads_get_adsetOne ad set’s targeting, budget and bidding
• ads_get_campaignOne campaign’s live settings and status
• ads_get_catalog_diagnosticsFeed and item problems in a product catalog
• ads_get_connected_instagram_accountsThe Instagram accounts connected to the ad account
• ads_get_custom_conversionOne custom conversion
• ads_get_data_readinessWhich date ranges have finished syncing
• ads_get_deploy_readinessWhether conversion tracking is ready for a conversion campaign
• ads_get_lead_formOne lead form, its Page, questions and thank-you page
• ads_get_leadsThe leads a form or an ad collected
• ads_get_offline_conversion_readinessWhether offline conversions are set up to be received
• ads_get_page_whatsapp_destinationWhether a Page has a WhatsApp number linked for lead ads
• ads_get_product_catalog_detailsOne product catalog
• ads_get_product_feed_detailsOne product feed
• ads_get_product_feed_rulesThe rules on a product feed
• ads_get_videoWhether an uploaded Meta video is ready to use in an ad
• ads_list_ad_accountsThe ad accounts your toolfare account can read
• ads_list_ad_creativesEvery creative in the account
• ads_list_ad_labelsAd labels
• ads_list_ad_rulesAutomated rules and what they do
• ads_list_adsThe ads in an account, campaign or ad group
• ads_list_adsetsAd sets, with budget and targeting
• ads_list_conversion_actionsThe conversion actions the account tracks
• ads_list_custom_audiencesCustom audiences
• ads_list_custom_conversionsCustom conversions
• ads_list_instagram_mediaPosts published by a connected Instagram account
• ads_list_lead_formsLead forms and their questions
• ads_list_pixelsPixels, and when each one last fired
• ads_list_product_catalogsProduct catalogs
• ads_list_product_set_productsThe products in a product set
• ads_list_product_setsThe product sets in a catalog
• ads_list_productsThe products in a catalog
• ads_list_saved_audiencesSaved audiences
• ads_preview_automation_baselineRead an entity’s current automation settings
• ads_query_multi_dimensionPerformance broken down by several dimensions at once
• ads_search_geo_locationsLook up location targeting keys
• ads_search_interestsSearch interest targeting
• ads_search_targetingLook up job, behavior, industry and income targeting
• ads_upload_imagesUpload images to the ad account library
• ads_upload_videoUpload a video to the ad account library